Tours.com Finds New Ways to Stoke Tourism Interest through use of a new RSS system

San Francisco, CA –November 10, 2010. While the economy is floundering, some companies are flourishing, not only creating lemonade from sour fruits, but also mixing them into new cocktails with bite that gets noticed. One such company is Tours.com, a massive online tour and sightseeing directory that has been the leading one-stop site for tour and travel information since 1995.

With the largest database of tour and vacation operators on its site, which is searchable by activity and/or destination, Tours.com now goes a step further and gives those companies something exciting by offering them an opportunity to get their message out through a specialized data syndication system.

Using RSS (in this case it stands for Rich Site Summary) thousands of news-related sites, weblogs and other online publishers are now able to access specialized tour information that matches the interest of their readers.

The RSS feed in place can reach over 3,400 towns and cities through national publishers like Brides.com and Kiplinger.com. This reach also includes national associations, local chambers of commerce, and expert data providers to create a comprehensive online source of information on tours & vacations.

Thus, honeymoon-focused companies can find couples planning their post-nuptial plans and busy office executives can reach into a plethora of adventure and resort escape options they might otherwise not find find in their daily business publications.

About Tours.com -- Tours.com was founded in 1995 by three veterans of the travel directory publishing industry. Leveraging the experience & travel industry contacts they've garnered over two decades of publishing hard-copy directories for the travel community, they created the Web's first online directory of tours & vacations. Since then, the site has expanded to include tens of thousands of tour and vacation companies searchable by activity and/or destination, plus the most comprehensive travel resource section on the web today.

Contact: Maria Polk, CEO

Tours.com

415-332-7916

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