Tours.com, Through NBC, Is Offering Exclusive Cost-Defying Packages That Put Your Product in Front of Millions of Travelers

SAN FRANCISCO, CA--(Marketwire - May 17, 2011) - California, the state that boasts more passports per capita than any other state in the U.S., has launched a broadcast television venture through NBC offer non-stop programming to viewers in San Francisco, Los Angeles and San Diego.

California NonStop, a unique round-the-clock local and regional news, information and lifestyle channel, can now be seen on the respective NBC station digital channels: LA/4.2, SAN FRANCISCO/11.2, and SAN DIEGO/9.2.

The shows and segments focus on news, information, entertainment and lifestyle programming of interest to those living in these lively and dense television markets and to California as a whole. TRAVEL is part of that focus and through programs such as Tours.com's Great Getaways and Travel Chat, travel suppliers now have a cost-effective opportunity to reach this vast audience of travelers with programming and messaging that was out of reach in the past.

Programming for California Nonstop will feature a mix of shows produced specifically for the channel by the three California stations, along with programs produced by NBC Local Media.

In addition, Tours.com's Travel Chat, a program about where Californians are traveling and exciting places in the world that Californians should be traveling, will be debuting on this network. Tours.com offers the travel industry an exclusive chance to be part of this programming with choices of everything from customized and fully built up shows featuring tours, destinations and must-try elements for travelers, to interviews and spot messaging in short programming segments to one-minute commercials that can be inserted in multiple spots -- all at cost-conscious rates, all according to what the member wants.

California Nonstop is available on every major cable system in California. In Los Angeles, the Channel can be seen over-the-air on NBC4 LA's Digital Channel 4.2 and on the following cable systems:

Time Warner - Channel 225
Cox - Channel 804
Charter - Channel 304
Verizon FIOS - Channel 460

In San Jose/San Francisco, California Nonstop can be seen over-the-air on Digital Channel 11.2 and on the following cable system:

Comcast Digital Cable 186

In San Diego, California Nonstop can be seen over-the-air on Digital Channel 39.2 and on the following cable systems:

Time Warner - Channel 253
Cox - Channel 107

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