WhereDaily News: Luxury Institute Premium Wine Survey Documents Drinking Habits of America's Wealthy, Reveals the Brands They Buy, and How Much They Spend
NEW YORK, NY--(Marketwired - March 22, 2016) - Affluent U.S. consumers enjoy their wine, with 90% identifying themselves as wine drinkers, and 58% saying that they drink wine at least once per week, and 78% drinking wine at least monthly. These individuals are also willing to pay premium prices for preferred vintages, an average of $28 per bottle of wine in store, $36 at a restaurant for a casual weekday dinner, and $48 when dining on a weekend or for special occasions.