WhereDaily News: Faster Websites Lead to Higher Conversion & Revenue, Deeper Engagement, Says Mobify Mobile Insights 2016 Q2 Report
VANCOUVER, BC--(Marketwired - Aug 3, 2016) - Mobify today released its 2016 Q2 Mobile Insights Report, analyzing shopper data from large retailer ecommerce sites to help merchants understand where, how and why mobile consumers engage, so they can determine the business impact of mobile engagement. Website speed, long known to be connected to conversion rates and ecommerce revenue, has a direct connection to deeper mobile engagement, higher conversions, and top-line growth, according to Mobify's analysis of large volumes of data amassed from ecommerce sites across the Mobify customer base in Q2 (April 1-June 30). The data illustrates the specific impact of decreases in homepage load and checkout speeds, as well as the effect of an additional pageview per user, which delivered a 5.17% increase in user-based conversion. The report further indicates that the average company's annual revenue increased by $398,484 (USD) when the average pageview per user went up by 1.*